Rockford, IL, September 16, 2016
Rockford Systems, LLC., a premier provider of machine safeguarding products and services, has hired Carrie Halle as Vice President Marketing. In this position, Carrie will report directly to Joe Nitiss, CEO of Rockford Systems. In her role, Carrie will be responsible for managing all of the firm’s strategic and marketing programs, with a short-term focus on web development, re-focusing the brand, channel marketing programs and strategic growth initiatives.
“With the addition of Carrie, we will communicate to our current and new customers the tremendous value and safety culture inherent in the Rockford Systems broad portfolio of solution and products,” said Nitiss. “I am confident that someone with Carrie’s vast commercial marketing experience can help implement strategies and programs that will aid Rockford Systems position within its market place. With her direction, marketing will be actively involved in significantly improving our customer user experience and accelerating top-line growth for the business.”
Carrie will be responsible for all activities related to the development and implementation of marketing for the company. Carrie’s major function and focus will be to spearhead and support strategic sales and marketing activities, and implement programs that will present a unified brand identify for Rockford Systems. In addition, she will be responsible for providing strategic direction for major market initiatives, including brand and product strategies, market intelligence, web marketing efforts and social media, marketing services, and voice-of-the-customer interaction.
Carrie brings more than 25 years of B2B marketing experience to the position. She has extensive global experience in planning, branding, product management, segmentation and marketing communications. Prior to joining Rockford Systems, Carrie’s most recent roles included New Product Development and Product Line Manager for Magid in Romeoville, Ill. , Director of Global Marketing at Dover-PSG in Oakbrook Terrace, Ill., New Product Development and Product Category Manager at Sloan Valve Company in Franklin Park, Ill., and Marketing Manager with Emerson Electric-Professional Tools Division-Knaack LLC, located in Crystal Lake, Ill.
She holds a Bachelor of Business Administration in marketing, management and advertising, and an MBA from the University of Wisconsin.
For more information call 800-922-7533.
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About Rockford Systems, LLC.
Headquartered in Rockford, Illinois, Rockford Systems, LLC delivers innovative machine safeguarding solutions for organizations working with industrial machinery. As a trusted adviser since 1971, Rockford Systems helps organizations interpret and apply complex Occupational Safety and Health Administration (OSHA) regulations and American National Standards Institute (ANSI) machine safety standards for a broad array of industrial applications. In addition, Rockford Systems provides complete Safety Life-Cycle Management Solutions, including on-site surveys, customized engineering integration, over 10,000 safeguarding products, expert installation services, training and technical support, and ongoing compliance validation. Rockford Systems has improved the profitability of many of North America’s largest companies by increasing compliance, reducing worker risk, enhancing productivity and decreasing costs.
Rockford Systems, LLC.